Emily Willson

Workhorse Collaborative

PO Box 15243, Pittsburgh, PA 15237 | (412) 447-8209 | emily@WorkhorseCollaborative.com
Works in: Other PA, Allegheny

Last updated:
Monday, Jun 10, 2024

Workhorse Collaborative is a Pittsburgh-based agency that helps arts organizations and nonprofits keep moving forward despite tight budgets and scrappy teams. We craft marketing strategies, sell events, launch new brands, design scroll-stopping ads, craft compelling messaging, and help organizations streamline their communications. From rebrands to press and marketing training, we excel at supporting nonprofits through periods of change and growth. We specialize in comprehensive, practical support that prioritizes long-term sustainability. We believe that work done in support of a specific community should include representation from that community in positions of power, so we assemble teams with diverse lived experiences and skill sets, and we advise our clients to do the same.

Areas of Expertise

Advertising, Communications / marketing planning and strategy, Digital communications, Direct mail, Donor communications, Market research, Media / public relations, Social media, Website strategy and design

Deep expertise in these issue areas: Arts and Culture, Substance Abuse / Prevention

Past Clients

  • Organization: Allies for Health + Wellbeing
    Description of services provided: Brand Refresh, Institutional Messaging, Marketing Coaching, Full-Service Advertising, Social Media Content
    Website: https://www.alliespgh.org/
    Year services provided: 2
  • Organization: Chamber Music Pittsburgh
    Description of services provided: Comprehensive Marketing Strategy, Full-Service Advertising, Communications Support and Implementation
    Website: https://www.chambermusicpittsburgh.org/
    Year services provided: 2
  • Organization: Center for Women's Entrepreneurship at Chatham University
    Description of services provided: Marketing Workshops
    Website: https://www.chatham.edu/cwe/
    Year services provided: 2
  • Organization: Evolve Coaching
    Description of services provided: Marketing Strategy, Website Strategy & Implementation, Communications, Graphic Design, Co-Led creation of Toolkit for Educators & Service Providers: Supporting Autistic Students, Development Support
    Website: https://www.evolve-coaching.org/
    Year services provided: 3
  • Organization: Greater Pittsburgh Arts Council
    Description of services provided: Messaging & Communications for Strategic Planning, Survey Design & Implementation
    Website: https://www.pittsburghartscouncil.org/
    Year services provided: 1
  • Organization: Handmade Arcade
    Description of services provided: Marketing Strategy, Press, Social Media Content, Full-Service Advertising, Email Marketing
    Website: https://www.handmadearcade.org/
    Year services provided: 3
  • Organization: Kelly Strayhorn Theater
    Description of services provided: Marketing Coaching, Interim Marketing Support: Strategy, Press, Email Marketing
    Website: https://kelly-strayhorn.org/
    Year services provided: 2
  • Organization: New Hazlett Theater
    Description of services provided: Communications Analysis, Marketing Support & Coaching, Meta Advertising, Resident Company Model Buildout & Cohort Training
    Website: https://newhazletttheater.org/
    Year services provided: 3
  • Organization: PearlArts Movement & Sound
    Description of services provided: Marketing Consultation, Marketing Coaching, Rebrand, Institutional Messaging
    Website: https://www.pearlartsstudios.com/
    Year services provided: 1
  • Organization: Public Media Content Collective
    Description of services provided: Full Rebrand, Communications Strategy, Email Marketing, Marketing Coaching
    Website: https://www.pmcc.org/
    Year services provided: 1
  • Organization: Resonance Works
    Description of services provided: Rebrand, Marketing Strategy, Communications Strategy & Implementation, Full-Service Advertising, Graphic Design, Press
    Website: https://www.resonanceworks.org/
    Year services provided: 3
  • Organization: Texture Contemporary Ballet
    Description of services provided: Marketing Coaching & Consulting, Press Coaching, Meta Advertising
    Website: http://www.textureballet.org/
    Year services provided: 1
  • Organization: Uncommon Craftsmen
    Description of services provided: Brand & Company Launch, Website Design, Marketing & Communications Strategy
    Website: https://www.uncommoncraftsmen.com/
    Year services provided: 3
  • Organization: Alexandra Bodnarchuk Dance Projects
    Description of services provided: Communications Consulting, Coaching
    Website: https://alexandrabodnarchuk.org/
    Year services provided: 3
  • Organization: Camp Copeland Studio
    Description of services provided: Marketing Consulting & Coaching
    Website: https://www.campcopeland.com/
    Year services provided: 1
  • Organization: Miss Cassidy Creates
    Description of services provided: Brand & Company Launch, Website Design, Marketing & Communications Consulting
    Website: https://www.misscassidycreates.com/
    Year services provided: 2
  • Organization: Bridgeway Capital Creative Business Accelerator
    Description of services provided: Marketing Workshops, Marketing Consulting
    Website: https://www.bridgewaycapital.org/creative-business-accelerator/
    Year services provided: 2
  • Organization: The Legacy Arts Project
    Description of services provided: Brand Refresh, Institutional Messaging, Marketing Consulting
    Website: https://legacyartsproject.org/
    Year services provided: 1
  • Organization: The Marconi Society
    Description of services provided: Branding, Graphic Design
    Website: https://marconisociety.org/
    Year services provided: 1
  • Organization: Myriad Consulting & Training
    Description of services provided: Marketing Coaching, Graphic Design, Website Audit
    Website: https://myriadconsultants.org/
    Year services provided: 2
  • Organization: Omicelo Cares
    Description of services provided: Marketing Workshops
    Website: https://omicelocares.org/
    Year services provided: 1
  • Organization: Pittsburgh Youth Chorus
    Description of services provided: Survey Design & Implementation
    Website: https://www.pittsburghyouthchorus.org/
    Year services provided: 1
  • Organization: Rozsa Center
    Description of services provided: Marketing & Communications Audit, Coaching
    Website: https://www.mtu.edu/rozsa/
    Year services provided: 1
  • Organization: Social Living
    Description of services provided: Campaign Launch, Marketing Coaching
    Website: https://socialliving.us/
    Year services provided: 1
  • Organization: Throughline Theatre Company
    Description of services provided: Communications Audit, Marketing Coaching
    Website: https://www.throughlinetheatre.org/
    Year services provided: 1
  • Organization: Possible Worlds Gamges
    Description of services provided: Brand Launch, Marketing Strategy
    Website: https://www.possibleworldsgames.com/
    Year services provided: 1


Training & Workshops

Please note that we do not endorse any consultant listed in this directory. We strongly advise you to check references before hiring a consultant.